Cheat Sheet Google Analytics

How does Google Analytics work?

It is actually a piece of code that is present on each page of your site that will allow you to track visitors and their interactions. For example, where do your visitors come from? Where are they arriving on your site? What are they doing on your site? What device do they use? How long do they stay on each page? Etc.

Finally, thanks to the data collected and the reports generated by Google Analytics, you will be able to analyze your audience, their behavior, the impact of your content... This will allow you to optimize your site and its pages as well as your marketing campaigns.