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How to analyze your traffic? How to improve your marketing campaigns? Which tools to use? What are their characteristics? What are they used for?...
Writing content on the web is different from writing on paper. On the web you need to know how to adapt to your target audience, search engines and also to your objectives...
Having a website is great, but being able to analyze what's going on there is a real advantage!
Podcast is a tool that allows you to enrich your knowledge no matter where you are (metro, car, sports session, comfortable at home, etc...) which makes its format very practical and in addition it exists for every topic!
Essential if you want to implement a digital strategy, SEO and SEA are then two referencing tools that should not be ignored and to clearly distinguished.
